One of the biggest frustrations is sending an email and later hearing your message ended up in the recipient’s spam folder. What gives? Surprisingly, there are several things you could be doing that are inadvertently making your messages become labeled as spam. Fortunately, there are measures you can take to prevent this. Here are six tips to have the best delivery rates possible.
1. Curate Your List
- Engagement Matters: If only 15% of your recipients open your emails, inbox providers may classify your messages as spam in the future.
- Action: Regularly remove contacts who don’t engage and focus on those who interact with your messages. This improves your chances of landing in the primary inbox.
2. Target Expecting Recipients
- Avoid Spam: Only send emails to individuals who have explicitly opted in. Sending unsolicited emails violates our Terms of Service and harms your reputation.
- Reintroduce Yourself: If it’s been a while since your last communication, remind recipients who you are and why they should stay subscribed. Consider using a quick video to re-engage them.
3. Manage Unsubscribes and Bounces
- Protect Your Reputation: Sending emails to unsubscribed or bounced contacts can damage your sending reputation.
- Action: Export previous unsubscribes and bounces from other CRMs and import them into your BombBomb Suppression List. This list does not affect your overall contact count and prevents accidental emails to those contacts.
- Learn More: For instructions on importing a suppression list, read here.
4. Maintain Consistent Branding
- Brand Recognition: Ensure your from address, name, and header image are consistent across all platforms. This helps recipients immediately recognize your emails.
- Custom Design: Need a custom header or template? Our Design team can assist you! Email our Customer Care team at support@bombbomb.com for help.
5. Use Clear Subject Lines
- Avoid Erratic Formatting: While unique capitalization and special characters may seem fun, they can hurt your email deliverability.
- Engaging Subject Lines: Focus on clear and engaging subject lines to improve your chances of landing in the inbox. Check out our blog for tips on effective text.
6. Balance Text and Images
- Text-to-Image Ratio: Emails consisting solely of images or videos are likely to be flagged as spam.
- Recommended Approach: Include at least three to five lines of text for every image. A brief recap of your video or an introductory note works well.
By following these best practices, you can enhance your email deliverability and ensure your messages reach your recipients effectively!