Have you ever noticed the smiley faces or emojis on your Contacts page and wondered what those are?
Those reflect the relationship score of your contacts. The relationship score is a great tool to help you measure the effectiveness of your marketing efforts by looking at how your contacts engage with the content you send them. Now you can tell just by looking at the relationship score next to a contact what your interaction with them is like!
How Points Are Awarded
Points are assigned based on a contact's interactions with your emails, such as:
- Opening an email
- Clicking on links
- Playing a video
Points Expiration
- Points expire 90 days after the interaction. For example, if a contact opens your email today, that point will be removed after 90 days.
| Email Open | 1 pt |
| Video Play | 5 pts |
| Link Click | 10 pts |
| Social Share | 25 pts |
| Form Fill | 25 pts |
Relationship Score Overview
As your contacts engage with your communications, their relationship score increases. Maintaining these scores is essential for fostering strong relationships.
Smiley-Face Scale
Relationship scores are represented on a smiley-face scale:
- The Bomb!: 100+ points
- Great: 51-99 points
- Good: 6-50 points
- Decent: 2-5 points
- Weak: 0-1 point
To view an individual’s score:
- Hover over the smiley icon in the list screen.
- Click on the email address to access the contact details screen.
| The Bomb! | 100+ points | |
| Great | 51-99 points | |
| Good | 6-50 points | |
| |
Decent | 2-5 points |
| |
Weak | 0-1 point |
Utilizing Relationship Scores
Here are some strategies to leverage relationship scores effectively:
-
Target Weak Relationships:
- Focus on engaging with contacts who have lower scores to boost their interaction with your content.
-
Enhance Calls to Action:
- Send emails with strong calls to action, encouraging contacts to fill out forms or click links.
By using these tools, you can build and strengthen relationships with your contacts, ensuring ongoing engagement and communication!