While browsing your BombBomb account, you may have noticed a contact list named "suppression list" in your Contacts tab. What is the suppression list and why is it important?
What this video to learn, or keep reading below.
Overview of the Suppression List
- The suppression list is an essential feature of our video email service that tracks email addresses to which no further emails should be sent.
- When sending a new email to your lists, BombBomb ensures that contacts on the suppression list do not receive that email.
Components of the Suppression List
Your suppression list includes various types of contacts, each labeled for clarity:
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Suppressed: Indicates that a list of contacts has been uploaded to the suppression list.
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Suppressed – Manually: Refers to a contact added to the suppression list manually through the contact details screen.
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Invalid Address Suppressed – Hard Bounced: These addresses were rejected by the recipient's mail server for various reasons.
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Reported Abuse Suppressed – Abuse Complaint: Contacts reported your email as spam and have been removed from your mailing list.
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Suppressed – User Global Opt Out: Contacts who have opted out of all your email lists and campaigns.
Importance of the Suppression List
- The suppression list safeguards both your reputation and BombBomb’s. Sending emails to recipients who cannot or do not wish to receive them can harm both parties.
- Note: Contacts on the suppression list do not count against your total contacts or your subscription level.
Best Practices
- Do not delete your suppression list or remove users from it. Deleting users may lead to unintended future emails, damaging both your and BombBomb's reputation.
Accessing the Suppression List
- Navigate to the Contacts tab.
- Click on "Suppression List" in the left panel.
Viewing and Managing Contacts
- In the suppression list, you can see each suppressed contact along with the reason for suppression.
Exporting the Suppression List
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To export your suppression list:
- Click the Gear icon next to "Suppression List."
- Select "Export."
Importing Contacts to the Suppression List
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To add contacts to your suppression list:
- Click the "Add People" button on your Suppression List page.
- Upload a .csv file just as you normally would.
Unsuppressing a Contact
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To unsuppress a contact:
- Hover over the contact, and "unsuppress" will appear on the right.
- Only unsuppress users if they have specifically requested to continue receiving emails from you.
By effectively managing your suppression list, you can maintain compliance and protect your reputation in email marketing.