Segmenting your contacts is a powerful strategy to enhance your email marketing efforts. By analyzing your email sent history, you can identify engaged recipients who have opened your emails, interacted with videos, or clicked on links- you can also identify contacts that may not be engaging at all.
This valuable data allows you to create targeted segments, so you can deliver personalized content and experiences to your viewers. With a professional approach, segmentation can significantly boost engagement, increase conversion rates, and propel your business towards growth.
So, let's explore your email sending history!
Segmenting Contacts From Sending History
This tool allows you to segment contacts into different lists, depending on whether they engaged with your email or not.
To use the segmenting tool follow the steps outlined below:
Step 1: Navigate to your Emails tab and select the "Sent History" button at the top. (note: Sent history will display only sends for the last 30 days)
Step 2: Locate the email you would like to use for segmenting, and select the "tracking" pie graph button on the right-hand side.
Step 3: Select the gear icon to see the settings for that send.
Step 4: Click on "Segment" in the drop-down menu.
Step 5: A pop-up will appear where you can choose to place contacts in different lists, based on whether they’ve engaged with your email or not. You can segment by email opens, link clicks, or video plays using the icons on the left.
- You can either segment these contacts into an existing list or create a new list. When creating a new list, be sure to give it a unique name to differentiate it from your other lists.
- You can find your new list under the contacts tab alongside your other lists.
For more information on managing your contacts and lists, check out this article!